OK Google: The New Hotword Voice Search Extension to The Desktop

Google launched the Google Voice Search “OK Google” a hotword extension for chrome. It is available in now beta that you can download directly from the Chrome web store.

It is absolutely hands-free, provided you are already on Google.Com: Just say “OK Google” and then ask your query. This extension sends your question to Google only when it hears the phrase ‘Ok Google.’” If you’re still not comfortable with that, just don’t install the extension.

Here is The Video:

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Important SEO Task Must Have to Be Completed for Newly Website

There is a number of tasks should be performed to optimize website; here I have covered 7 most important tasks that must be completed for newly website.

1. Register into Webmaster Tools

Verify your website with webmaster tools of popular search engines like Google, Bing etc. The Webmaster tools provides you with detailed reports about your web pages' visibility on search engine. It shows how your website performs in search engine on targeted keywords and also gives information of your website’s search appearance, traffic, index information and Labs etc.
Useful Links:
Google Webmaster Tools
Bing Webmaster Tools

2. Track, Setup Goals

There are many tools available to track websites – Google analytics is free, easy to set up and a powerful tool that provides very important statistical information about websites and visitors. With Google Analytics, user can track landing page quality and conversions (Goals) which include sales, lead generation, viewing a specific page or downloading a particular file.

3. Fix Canonical URL Issues

Approx 90% of all websites never do, it fix the www v/s non-www duplicate content issue. Going with either the www or the non-www, will solve the issue of having multiple URLs for the same web page. And also make sure your inner links are going to the “/” and on “index.html” or similar.
How to Fix It:
If the website is built on PHP Add follow code to .htaccess file
Options +FollowSymlinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com
RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301]
RewriteRule ^index.html$ / [R=301,L]
For ASP Sites: Fix through IIS

4. Robots.txt File

It is a simple text file tells search engines what to index. Files like administration files or miscellaneous files that you found on your server, block them from being indexed with robots.txt. It is uploaded in the root of the web site hierarchy with below text.
User-agent: *
Disallow: /folder name/

5. Submit XML Sitemap:

Once your website is completed, create XML sitemap using xml sitemap generation tool and submit directly to the search engines. Each search engine allows you to submit your sitemap from within Webmaster Tools. This will help get your new site crawled faster and make the search engines better able to find ALL of the pages on your website.

6. List your Business in Popular Business Directories

List your website in popular business directories, which benefited by showing up your website in the local results when a user performs a local query. Google, Yahoo and Bing have their own local business centers that allow you to add your business. CitySearch, Hotfrog, Superpages, YelloPages, Yelp are also good options to submit website.

7. Create Social Media Accounts

Social media has been a major player in the digital marketing. Google+, Twitter, Facebook, LinkedIn, Pinterest are top social media channels generate social signals for your website. Social signals are votes and recommendations generated on the social sites in the form of +1, shares, likes, retweets, pins, etc.

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The 100 Links Per Page Webmaster Guideline Dropped by Google: Matt Cutts

In a recently released webmaster video, Google’s Matt Cutts talks about the number of links on a page. Google has dropped that that 100-links-per-page webmaster guideline.

The question was asked:

How many links should we have on a page? Is there a limit?

The simple answer is:

There is not a hard rule. Keep it to a reasonable number. No longer a limit of 100.

Matt also said if a site looks to be spammy and has way too many links on a single page - Google reserves the right to take action on the site.

He is cautioning that page rank would be split up amongst the outgoing links. For example, if your site containing the links has a PageRank of 4, and it links out to 100 different pages, they will each get passed a page rank of 4/100 or 0.04. It must be their way of stopping blantant efforts to pass full page rank one site to many.

Here is the Video:

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When to Use Google Disavow Tool?

In a recently published webmaster video, Matt Cutts Google’s head of search spam team indicate few points of when to use disavow tool. Here the points are mentioned below:

1.  When you get a manual action.
2.  Webmasters won't remove the bad links to your site or want to charge you to remove them.
3.  When you are worried about negative SEO.
4.  When you see links pointing to your site and you do not want to be associated with.
5.  When you saw a bulk link attack and are afraid it might hurt your site.
6.  When you are afraid someone will submit a spam report about you.
7.  When you see your rankings dropped and you think it has to do with an algorithm Google ran, i.e. Penguin algorithm.
8.  Links that cannot remove.

The Question was Asked:

"Should webmasters use the disavow tool, even if it is believed that no penalty has been applied? For example, if we believe 'Negative SEO' has been attempted, or spammy sites we have contacted have not removed links."

Here is the Video:

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Changes that People Want to See in Google Webmaster Tools in Future?

Recently Google has rolled out better visibility on website security issues in webmaster tools, including drastically enhanced resources for hacked site help and also looking to up to date with more features.

Here Some Imaginations that What Would People Want To See From Webmaster Tools In Future?

• Make it easier to claim authorship or do authorship markup.
• Improved reporting of bugs, errors, spam or problems, so the spam reports would be create faster.
• Fresher, deeper and more accurate keyword data
• Alerts when links on site point to an external page and the content of that page changes significantly
• Tell every page blocked by robots.txt , or at least an extract, with an API for downloading this list
• Need an option to download the webpages that Google has seen from your site, in situation a tragedy like a hard disk failing or a malware takes down your entire website.
• Periodic reports with guidance on enhancing places like mobile or page-speed.
• Help for beginners that are just starting out.
• To make effectively for Google to tell where content showed up first on the web, send Google “fat Pings” of content before publishing it on the web.
• Show pages that do not validate.
• Need to highlight duplicate contents.
• Display the source pages that link to 404 pages, so you can contact other sites and asked to fix their broken links.
• Better or faster bulk URL removal
• Faster refreshing of existing data in GWT
• Improve robots.txt checker to handle even longer files.

All above are the comments of people that they would like to see in Google Webmaster Tools in next.

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Commercial Ad of Google Nexus 5: I Do

The Nexus 5 has just become available for purchase, KitKat is out of the bag and we can’t wait to have our hands all over Google’s new phone! We have to stop for a bit and take a breath after all this excitement, and what better way to do it than watching Google’s first commercial for the Nexus 5?

The commercial is simple, It begins with a woman asking Google Now to show her her wedding photos. Does this mean that Google now will work with Google+’s new features? Google Now will probably take the photos automatically categorized by Google+, and through all the happy memories at you.

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SEO is Still Alive, Long Live SEO

Few days ago, one of the Forbes contributor Jayson DeMers published that SEO is dead, by saying that Google could not be manipulated longer.

Yesterday, another Forbes contributor Kelly Clay released an article post titled SEO is not Dead, Long Live SEO. She says that the world of SEO is even simpler and more lucrative that it has ever been. She highlights many important points in her articles.

Even a year ago so much of where you were in search results was a function of your inbound links, but Google has become more sensible to judge link authority, so that part of the equation is not less important. Instead, Google is focusing on nearly 200 page signals. These signals are much more difficult to detect, and therefore, not as obvious to most SEOs.

Black haters are finding new ways to manipulate these signals and arrange the system even more than they used to. These techniques work better than the old techniques of buying of links, or link farming, because there are fewer players.

Kelly says SEO is not dead by saying that there are still lots of people doing SEO and changing results. It may be harder to put up a total “splog” and rank, but the need to affect results between even local competitors means there is still a huge market for SEOs and it will be a long time before SEO dies, if ever.

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