There is a number of tasks should be performed to optimize website; here I have covered 7 most important tasks that must be completed for newly website.
Useful Links:
Google Webmaster Tools
Bing Webmaster Tools
How to Fix It:
If the website is built on PHP Add follow code to .htaccess file
Options +FollowSymlinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com
RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301]
RewriteRule ^index.html$ / [R=301,L]
For ASP Sites: Fix through IIS
User-agent: *
Disallow: /folder name/
1. Register into Webmaster Tools
Verify your website with webmaster tools of popular search engines like Google, Bing etc. The Webmaster tools provides you with detailed reports about your web pages' visibility on search engine. It shows how your website performs in search engine on targeted keywords and also gives information of your website’s search appearance, traffic, index information and Labs etc.Useful Links:
Google Webmaster Tools
Bing Webmaster Tools
2. Track, Setup Goals
There are many tools available to track websites – Google analytics is free, easy to set up and a powerful tool that provides very important statistical information about websites and visitors. With Google Analytics, user can track landing page quality and conversions (Goals) which include sales, lead generation, viewing a specific page or downloading a particular file.3. Fix Canonical URL Issues
Approx 90% of all websites never do, it fix the www v/s non-www duplicate content issue. Going with either the www or the non-www, will solve the issue of having multiple URLs for the same web page. And also make sure your inner links are going to the “/” and on “index.html” or similar.How to Fix It:
If the website is built on PHP Add follow code to .htaccess file
Options +FollowSymlinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com
RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301]
RewriteRule ^index.html$ / [R=301,L]
For ASP Sites: Fix through IIS
4. Robots.txt File
It is a simple text file tells search engines what to index. Files like administration files or miscellaneous files that you found on your server, block them from being indexed with robots.txt. It is uploaded in the root of the web site hierarchy with below text.User-agent: *
Disallow: /folder name/
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