In a recently released webmaster video, Google’s Matt Cutts talks about the number of links on a page. Google has dropped that that 100-links-per-page webmaster guideline.
The question was asked:
How many links should we have on a page? Is there a limit?
The simple answer is:
There is not a hard rule. Keep it to a reasonable number. No longer a limit of 100.Matt also said if a site looks to be spammy and has way too many links on a single page - Google reserves the right to take action on the site.
He is cautioning that page rank would be split up amongst the outgoing links. For example, if your site containing the links has a PageRank of 4, and it links out to 100 different pages, they will each get passed a page rank of 4/100 or 0.04. It must be their way of stopping blantant efforts to pass full page rank one site to many.
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