November 28, 2013

Important SEO Task Must Have to Be Completed for Newly Website

seo for new website
There is a number of tasks should be performed to optimize website; here I have covered 7 most important tasks that must be completed for newly website.

1. Register into Webmaster Tools

Verify your website with webmaster tools of popular search engines like Google, Bing etc. The Webmaster tools provides you with detailed reports about your web pages' visibility on search engine. It shows how your website performs in search engine on targeted keywords and also gives information of your website’s search appearance, traffic, index information and Labs etc.
Useful Links:
Google Webmaster Tools
Bing Webmaster Tools
google webmaster

2. Track, Setup Goals

There are many tools available to track websites – Google analytics is free, easy to set up and a powerful tool that provides very important statistical information about websites and visitors. With Google Analytics, user can track landing page quality and conversions (Goals) which include sales, lead generation, viewing a specific page or downloading a particular file.
google analytics

3. Fix Canonical URL Issues

Approx 90% of all websites never do, it fix the www v/s non-www duplicate content issue. Going with either the www or the non-www, will solve the issue of having multiple URLs for the same web page. And also make sure your inner links are going to the “/” and on “index.html” or similar.
How to Fix It:
If the website is built on PHP Add follow code to .htaccess file
Options +FollowSymlinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^
RewriteRule ^(.*)$$1 [L,R=301]
RewriteRule ^index.html$ / [R=301,L]
For ASP Sites: Fix through IIS

4. Robots.txt File

It is a simple text file tells search engines what to index. Files like administration files or miscellaneous files that you found on your server, block them from being indexed with robots.txt. It is uploaded in the root of the web site hierarchy with below text.
User-agent: *
Disallow: /folder name/

5. Submit XML Sitemap:

Once your website is completed, create XML sitemap using xml sitemap generation tool and submit directly to the search engines. Each search engine allows you to submit your sitemap from within Webmaster Tools. This will help get your new site crawled faster and make the search engines better able to find ALL of the pages on your website.
google spider with XML sitemaps

6. List your Business in Popular Business Directories

List your website in popular business directories, which benefited by showing up your website in the local results when a user performs a local query. Google, Yahoo and Bing have their own local business centers that allow you to add your business. CitySearch, Hotfrog, Superpages, YelloPages, Yelp are also good options to submit website.

7. Create Social Media Accounts

Social media has been a major player in the digital marketing. Google+, Twitter, Facebook, LinkedIn, Pinterest are top social media channels generate social signals for your website. Social signals are votes and recommendations generated on the social sites in the form of +1, shares, likes, retweets, pins, etc.

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About the Author :

Pritesh Chauhan owns a blog named SearchEngineNOS. He likes to share news about search engines (Google, Yahoo, Bing etc), social media & technologies etc.

Follow him on Google+: +Pritesh Chauhan | Facebook: Pritesh Chauhan | Twitter: @searchenginenos.


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