October 6, 2013

What is Search Engine Optimization (SEO) & Why It is Popular?

Introduction: What is SEO?

SEO is the abbreviation of Search Engine Optimization. It is the process of improving website visibility in major search engines. It is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

Why Do SEO (Search Engine Optimization) for Website?

  • Improve the online search engine friendliness of your website.
  • Improve your website’s ranking for a well-researched group of keywords and phrases over a period of time.
  • Improve your website's rankings by using a well planned and executed SEO campaign, which will cost more than you would have thought.
  • Leverage well written, useful, helpful, entertaining or otherwise interesting content to mount an effective link-building campaign which will result in ranking improvements.
  • Optimize your website's textual content by incorporating a select number of search phrases into the text (not keyword-stuffing), and utilizing the new text to develop an internal link structure which helps magnify the importance of those search phrases for the major search engines.

Types of SEO:

SEO is differentiated into two, white hat SEO (the good kind or organic and natural), and black hat (the not good kind or unethical).

1. White Hat SEO:

White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Also called Ethical SEO.

2. Black Hat SEO:

Black Hat SEO refers to the use of aggressive SEO strategies, methods and tactics that focus only on search engines and not a human audience, and usually does not follow search engines rules and guidelines. Some examples of Black Hat SEO techniques include keyword stuffing, clocking and doorway pages.

Benefits of SEO:

Five major benefits that make SEO popular, that are figure out here.

FREE Targeted Traffic:

Traffic is the main benefits of SEO over any other type of internet marketing. Once your website is ranked in the top 10 for your keyword phrase, you should be able to keep it there with at the least hassle. This means that you will receive free traffic as long as you keep it up

Superb ROI:

Return on investment is one of the significant benefits of SEO compared to pay-per-click advertising campaign. A site takes some time to get rank and after the site ranked, the ROI will be great.


SEO is one of the most cost-effective methods of promotion. If the site is properly designed and optimized then it has a longer standing.

Better Usability:

The site is easily available to the large portion of the online users. A better optimized and designed website always attracts lot of visitors.

Higher Sales:

Increased visibility, cost effectiveness and accessibility leads to the higher product sales.

Author image

About the Author :

Pritesh Chauhan owns a blog named SearchEngineNOS. He likes to share news about search engines (Google, Yahoo, Bing etc), social media & technologies etc.

Follow him on Google+: +Pritesh Chauhan | Facebook: Pritesh Chauhan | Twitter: @searchenginenos.


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