October 9, 2013

Google Hummingbird Update: Will It Affect SEO?

Google hummingbird
On their 15th birthday, Google announced a new search algorithm called "Hummingbird" is live, which is the biggest update to their search engine since the "caffeine update" in 2009 especially designed to provide direct answers to your search questions.

How the Google Hummingbird update works:

Hummingbird has power to quickly analyze long and enabled Google to better understand the content it indexes. It uses conversational searches instead of traditional keyword searchers to provide search results that are more on point with what users are looking for. It also displays search content right on the search pages themselves, which makes it much simpler for searchers to find out more appropriate results.

Hummingbird expands Google’s use of the Knowledge Graph so that it can provide answers to queries that don’t actually have simple solutions. In an article, The Sr. Vice President of Google Search, Mr. Amit Singhal, points to a search like "Tell me about impressionists artists" which now returns a broad set of appropriate information when submitted through a mobile device.

Looking ahead, Google can be expected to continue pushing the development of predictive search and voice search, because writing on mobile device is slowly, boring and often impractical.

Want to get more information on the Google Hummingbird update then read the article about Hummingbird FAQ, written by Danny Sullivan.

Is SEO Dead?

The answer is No. Google says there is really nothing new you need to worry about. Hummingbird just allows Google to process them in new and better ways. The main words of advice remain the same: produce original, relevant content.

At 4th October, 2013 Google rolled out Google Penguin 2.1 update.

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About the Author :

Pritesh Chauhan owns a blog named SearchEngineNOS. He likes to share news about search engines (Google, Yahoo, Bing etc), social media & technologies etc.

Follow him on Google+: +Pritesh Chauhan | Facebook: Pritesh Chauhan | Twitter: @searchenginenos.


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