Google Reserves The Right to Use EXIF data in Image Search Ranking: Matt Cutts

In a newly released webmaster help video, The Spam King, Matt Cutts answers a question about image search.

The question was asked, "Does Google use EXIF data from pictures as a ranking factor?"

Matt says Google reserves the right to use EXIF (Exchangeable Image File Format) data in order to help people find information about an image. In a previous version of image search, Google used to show this information in a sidebar when it was available.

He reconfirming that it is not currently a ranking factor but could be in the future. Google reserves the right to use this information in ranking as well. Matt adds you shouldn’t worry about adding EXIF data if it’s not there already.

Here is The Original Video:

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Publishing the Same Content into Multiple Sites Still Active?

While I was researching about the page layout algorithm, I have found out that Matt Cutts, “The Spam King” has posted the same content into insidesearch.blogspot.com that already been published into googlewebmastercentral.blogspot.com with also the same title: “Page Layout Algorithm Improvement”

He also mentioned The Source:

“(Cross-posted on the Webmaster Central Blog)“

So I’m little confused, should publishing same content into multiple site is still active? Should it ethical or Matt is Doing Spam?

Webmasters please answer in comment.

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