Search and Social Will Not Be Separate Marketing Endeavors in 2014

Image Credit: techi.com If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both)....

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Universal Analytics will Become the Default for all Google Analytics

“Our goal is to enable Universal Analytics for all Google Analytics properties. Soon all Google Analytics updates and new features will be built on top of the Universal Analytics infrastructure. To make sure all properties upgrade, Classic Analytics properties that don’t initiate a transfer will be auto-transferred to Universal Analytics in the coming...

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New Realities of SEO

Back in the day, SEO was more technical and less, well, semantic. Now I realize that for most a term like semantic query relevancy might as well be the name of computer programming language, but the fact is Google’s customers, the searcher and the advertiser, are no longer content with results based on related page keyword content. To improve...

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For Google Strong and Bold Treated the Same for Ranking: Google’s Matt Cutts

In a recently published webmaster video, Google’s Matt Cutts answered that the bold <b> and strong <strong> HTML tags are treated the same for SEO and ranking purpose. Here is the Question: "Hi Matt, In terms of SEO, what is the difference between strong tag and bold tag for emphasis on certain words of text. From the user perspective,...

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Changes Need to Implement after Google’s Hummingbird Update on Website

On his 15th birthday, Google officially announced that they have already rolled out the Google Hummingbird Update. The update was specifically geared to deal with more complex search queries. With this algorithm enhancement, Google set more importance on conversational search and semantic processing of queries. Instead of processing a simply...

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Two New Features Rolled Out by Twitter

Image Credit: arkarthick.com In its continued quest to make the service better and easier for brands to use, Twitter has rolled out two new features that business owners might find useful. First, if your Twitter inbox suddenly becomes full of direct messages, don't be alarmed. You probably haven't been spammed. Twitter has quietly released...

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Google Translated Content is the Same Thing as Auto-Generated Content Spam

It is clearly mentioned in the content guidelines section on automatically generated content, it spells it out there too saying: “Text translated by an automated tool without human review or curation before publishing” Berry Schwartz had also talked about this in their recently posted articl...

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How to Improve Your Content Marketing Strategy?

Image Credit: toprankblog.com Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their go-to informational resource. This type of quality storytelling can act like...

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Boost Your Sales: Useful Tips about Branding

Image Credit: bjcbranding Branding is the marketing practice of creating a unique name and image for a product or a service in the customer’s mind. Good branding creates trust and can make it easier to sell a product to customers. While the brands we choose as clients can be reflections of our beliefs and values, the right kind of branding can...

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Should Webmasters Focus On More Than Just Ranking In Search Results?

A new webmaster video published on October 14, 2013. The question is: “Since Google is been actively updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads from social media other than search engine results? Shubhamstunter, India” ...

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10 Ways Google's Hummingbird Will Shape Future SEO and Content Marketing

Image Credited to LocalSearchGroup We all know that Google’s Hummingbird – A search algorithm update already on the march. It affects approx 90% of all searchers. While no one knows the more information of the algorithm, there are clear implications for the future of SEO and content marketing. The route of journey is well articulated by Google...

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Redirect User Based on Location is Not a Spam: Said Google's Matt Cutts

Here in a webmaster video, Google's head of search spam, Matt Cutts, clearly stating that the geo-location or redirecting users based on location is not spam. Google expects you treat GoogleBot as a user accessing your web site from the United States. When you redirect GoogleBot to a web page of content that users cannot see, that is considered spam...

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Google Hummingbird Update: Will It Affect SEO?

On their 15th birthday, Google announced a new search algorithm called "Hummingbird" is live, which is the biggest update to their search engine since the "caffeine update" in 2009 especially designed to provide direct answers to your search questions. How the Google Hummingbird update works: Hummingbird has power to quickly analyze long and enabled...

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Google’s Matt Cutts about Toolbar PageRank

PageRank is only about the number of links and the quality those links and how they point to your website hope that makes sense, said Matt Cutts, Head of search spam at Google. Here is the video: Here is the question: "Our website is not improving in Google PageRank despite having regular updates and foolproof content authorized by proven editors....

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Google Penguin 2.1 aka Penguin 5 Rolled Out to Target more Specifically on Paid Links

4th October, 2013, Matt Cutts, The Head of Google’s Web Spam team, shared the news on twitter regarding the launch of Penguin 2.1 update. Penguin 2.1 affects ~1% of queries to a noticeable degree, said Matt Cutts. What is Google Penguin Algorithm? Google Penguin is the official name given to the Google WebSpam Algorithm that was first announced...

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What is Search Engine Optimization (SEO) & Why It is Popular?

Introduction: What is SEO? SEO is the abbreviation of Search Engine Optimization. It is the process of improving website visibility in major search engines. It is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine...

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