January 16, 2014

Google Uses the Same Algorithm for All Results: Matt Cutts

search engine result

In the latest Google webmaster help video, Matt Cutts, “the spam king” answers a question from a user who inquires at to whether Google uses the same algorithm for all results delivered on the first page.

The response of Matt is that it is the same algorithm that returns all results regardless of the position. For web rankings, the algorithm does its best to sort and order results based on relevance and reputation.

Relevancy is where semantics, keywords & concepts, come into play and Reputation we know from 20+ Matt Cutts videos is Google's "internal fine-grained notions of PageRank" authority (not TBPR) & probably a variety of confirmatory signals.

So it's the same algorithm that generates all of those sorted lists of results & then that shows up on the first page.

Here is the Original Video:

Here is the Question:

Does Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results? (Pos. 1-3 - primary focus on freshness Pos. 4-6 - primary focus on backlinks Pos. 7-10 - primary focus on social signals).

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About the Author :

Pritesh Chauhan owns a blog named SearchEngineNOS. He likes to share news about search engines (Google, Yahoo, Bing etc), social media & technologies etc.

Follow him on Google+: +Pritesh Chauhan | Facebook: Pritesh Chauhan | Twitter: @searchenginenos.


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